Luxury lifestyle provider, DAMAC Properties, today announced the launch of its first project in Dubailand called - The Cyclades.

The project is comprised of 7 office buildings - Andros, Amorgos, Ios, Milos, Naxos, Paros and Santorini, of which the last two are now being launched. 'The Cyclades is a commercial property with Greek style architecture at Arjan, the master planned development within Dubailand. Brilliant white architectures with the great blue sky as backdrop, best describe The Cyclades at Arjan,' said Mr. Peter Riddoch, CEO DAMAC Properties.

Dubailand is an innovative, awe-inspiring entertainment and leisure development that represents an integral part of Dubai's bold vision to become the worlds top tourism destination.

The Cyclades are a Greek island group in the Aegean Sea, south-east of the mainland of Greece; and an administrative region of Greece. They are one of the island groups which constitute the Aegean archipelago. The name refers to the islands around the sacred island of Delos.

All of the above is from the company press release. What I have never been able to figure is why Dubai is a popular destination? All I have seen in photos is buildings and sand. Would someone please comment about what is attractive about Dubai.